NY Bakery & Deli (aka NY Bagel & Deli) is the latest edition to a triad of restaurants owned by Efren and Debbie Santa Cruz, who also own two other restaurants that are very popular with the locals of Sedona, namely – Café Jose and The Golden Goose Café & Bistro. The baked goods at NY Bakery & Deli are prepared with skill and passion by Dominick Nurrito, a fourth generation Italian baker, born and raised in New York. Baking is in his blood. Everything is made in house from scratch using premium ingredients. Just good food. . . from good people.